When Consult Yorkshire, part of the Yorkshire mafia business network, sent out a call for members to design them a logo (no fee available) here at the Conrad Davies Company I responded with a couple of designs completed within a very short deadline. The following day I was contacted and told they had unanimously chosen my first design, isn’t it always the first concept you feel best about, its the one you know is right because all the elements and creative hooks seem to flow constantly through the execution of the design.