The brief: to increase awareness within their business sectors, raise their profile and to show they are progressive. To reflect the new ethos of being confident, bold, straight talking, down to earth, friendly, professional and focused with modern and innovative solutions for their clients.
rpp
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our role
To create and implement new branding throughout the business reflecting the ethos of the company.
Putting the logo prominent and at an angle on all literature covers made them stand out from what was historically done in the industry, then using the circle from within the 'p' as a graphic tool to 'focus' on specifics.
Not only was the branding produced throughout all stationary and literature but concepts for internal signage were produced depicting 'rpp' in various visuals, identifying the industry sectors they work within - these were also used as 'teaser' ads and for e-shots to existing and potential new clients - see the room shots above.
Looking forward from the initial brief and adding our experience, taking the client further than they may have envisaged, adds to a successful partnership.
Not only was the branding produced throughout all stationary and literature but concepts for internal signage were produced depicting 'rpp' in various visuals, identifying the industry sectors they work within - these were also used as 'teaser' ads and for e-shots to existing and potential new clients - see the room shots above.
Looking forward from the initial brief and adding our experience, taking the client further than they may have envisaged, adds to a successful partnership.
